This type of Coaching supports people to expand something they are already thinking of doing. For example, if an Expansive Coach is supporting a Sales Representative, that Coach would be providing support, tools, perpsectives and questions that will Coach the Sales Representative how to expand the context of how to achieve sales results in areas the Sales Representative is already perfomring. If that Sales Representative is already succeeding individually, for example, the Expansive Coach may suggest growing a Sales Team to exapnd the context of productivity beyond individual effort. Expansive evolution on something already being done is the focus of this type of Coaching.

This type of Coaching supports people to transform who they see themselves to be and what their purpose for their activities actually are. For example, if a Transformational Coach is supporting a Sales Representative. that Coach would be providing support, tools, perspectives and questions that will Coach the Sales Representative how to see their purpose…their “why” for activities and who they are from a deeper place of identity, potential, and exponential empowerment. Transformation of Self and its identity, purpose and methodoligies are the focus of this type of Coaching, and it intrinsically includes its own Incremental and Expansive Coaching capacity within it through such redefinition of Self to a larger version of purpose, passion, and path. In the example of a Transformational Coach working with a Sales Representative, the Coach may invite the Sales Representative to explore why they sell, what motivates them beyond the money, and who could they evolve to be beyond their current self-limiting beliefs. We consider Transformational Coaching significantly more impactful than the other two, but the appropriate type should always be applied to the correct situation.